Insights & Innovation
Where Perception Meets Measurement
Much of what defines human experience—stress, effort, engagement—lives in perception. We develop scientifically validated methods to compare what people feel with what the body reveals, translating subjective experience into measurable insight that supports a wide range of human-centered applications.
Our Mission
Why We Exist
We believe every thought, decision, and effort leaves a measurable physiological signal—yet most systems still rely on what people report, not what their bodies reveal.
By objectively capturing real-time human responses, we enable individuals, teams, and organizations to understand limits, evaluate change, and build systems designed for long-term human sustainability.
Our Vision
Where We’re Going
We’re building a future where the connection between mind and body is objectively measured—not inferred or assumed. By quantifying how perception manifests in the body, we aim to improve human health, performance, and well-being.
Today, this work spans projects in sleep, patient-reported outcomes, trust, and stress—areas where subjective experience is the current standard. As measurement science advances, we continue to develop and extend new capabilities.
science first
Meet Our Team
An interdisciplinary team advancing the science of mind–body measurement.
Justin Brooks, MD, Ph.D.
Founder
Murat Kucukosmanoglu, PhD
Senior Data Scientist
Golshan Kargosha, MS
Manager